Mustang - Next Generation Smartphone UX
Samsung Design America in 2010
Responsibilities: UX design
Project team: Schematics and Neal
Award: 2010 iF Communication Design Award, 2010 IDEA Bronze Winner in Entertainment
Overview
Mustang UX is simple & dynamic smartphone interface designed for business and multimedia centric users in the US market. It focuses on increasing day-to-day productivity and enjoying rich media experience. The unique home screen which presents contextually grouped information helps users manage a large amount of information and also facilitates multitasking. In addition, seamless integration of web services and dynamic 3-D visual effects deliver immersive media experience.
Designs
[Home screen]
Home screen is an information hub that users can see latest updates at a glance. It helps them manage and consume large amount of information and increase productivity.
[Expand / collapse bins]
Bins are building blocks of home screen. Each bin is collapsed by default, providing snapshot of various information. Users can expand each bin to see more information and get options to interact with it.
[Multi -tasking]
This unique bin structure allows users to simply drag & drop one object to another and share a message, an event, a location, and more. It also facilitates multi-tasking by allowing them to interact with multiple bins simultaneously.